Marketing Your Home
TOP TIPS TO GET TOP DOLLAR
Great results don’t happen by accident. They start with strategic exposure, standout marketing, and an unforgettable first impression.
It’s a balance of maximum exposure, eye-catching media, and compelling documentation.
We take marketing seriously. In fact, we’ve refined it into what many would call a fine art.
Here’s why we market the way we do, and why it works.
We are quite the social bunch.
Social media is far from an afterthought, it’s actually one of Collab Realty’s strongest sources of enquiry. We’ve sold multiple properties where the buyer first discovered the home on Instagram or Facebook.
Our campaigns regularly place our clients in front of tens of thousands of viewers, and when combined with our agents’ personal business profiles, that reach can climb into the hundreds of thousands each month.
This following is 100% organic to Collab, it’s a genuine point of difference, and a big part of why we continue to lead the way in digital and online marketing.
COMING SOON reel.
A short, sharp video that highlights the key features of your home and leaves buyers wanting more. We share these across Facebook and Instagram, and it’s not uncommon for us to receive viewing requests from them even before the property goes live.
We can also remove the “coming soon” overlay and tweak the reel slightly so it can be used again once the listing is LIVE.
Social Tile examples.
Instagram.
realestate.co.nz - Platinum Partner
No matter which package you choose, you’ll receive the very best exposure on realestate.co.nz.
It’s the platform New Zealanders go to specifically to search for property, and we consistently find that realestate.co.nz enquiries come from highly genuine buyers. Their international reach is strong, too - giving your home access to an active global audience.
Collab Platinum Partner special rate: $849
TradeMe - Platinum Partner
As a Platinum Partner, your property is positioned front and centre on one of New Zealand’s most heavily trafficked online marketplaces.
Trade Me enjoys enormous daily buyer activity, with many house-hunters habitually checking new listings as they appear. Its strong brand trust and mobile-first experience drive fast, high-quality engagement, helping your home stand out in a competitive market while reaching both local and offshore audiences.
Platinum Partnership Pricing based on your home’s estimated value:
$1M+ $1749
$600K - $1M $1649
Under $600K $1399
Property Documentation
We all share the same goal, achieving the highest possible price for your home, no matter where it sits in the market. One of the most effective ways to build buyer confidence and remove hesitation is by providing key compliance documents upfront, such as a LIM or Council records. These allow purchasers to move forward with clarity, reduce last-minute surprises, and help us present your property with complete transparency. The smoother and more informed a buyer feels, the stronger their level of interest - ultimately giving you a better result.
LIM Reports & Property Files
Tauranga City Council (10 working days) $395.00
(5 working days) $680.00
Western Bay of Plenty (10 working days) $370.00
(4 working days) $528.00
TCC or Western Bay of Plenty District Council Property File $92.00
TCC Special Package LIM and Council File (ordered together - 10 working days) $450.00
Builders report if necessary.
Price varies between providers, pleaser refer to our ‘useful links’ tab for a list of most commonly used inspectors.
We can arrange the LIM and/or Council file on your behalf if that’s your preference.
BOLD - FRESH - HONEST - US
Choose below from one of our carefully curated marketing packages, or start from scratch with a completely customised campaign specifically suited to you and your home.
Let’s get going.
The entry level package to get you on the market.
Premium photography (up to 30 images)
Pictorial Photo Signboard 1800 x 1200mm
Realestate.co.nz Platinum Listing
TradeMe BASE campaign
Homes.co.nz
OneRoof Base Listing
Collab Realty Base Listing
Social Media Campaign (sponsored from Collab social pages)
Script Writing
Open Home and Viewing Collateral
Buyer Info Pack
Collab Newsletter
Certificate of Title
This package is subject to availability - speak with your agent ahead of booking.
TOTAL PACKAGE VALUE
$1,728
The Us Package (most popular).
meaning a meticulously crafted base package designed to establish your online presence
• Premium photography (up to 30 images)
• Social media base campaign ($50 value)
• Pictorial signboard (1200mm x 1800mm)
• Realestate.co.nz Platinum listing
• Trade Me Platinum Package listing
• Homes.co.nz Feature listing
• OneRoof listing
• Collab Realty listing
• Collab fortnightly newsletter
• Script writing
• Property flyers
• Buyer information pack including title
PACKAGE PRICING
-
$3,127
-
$3,377
-
$3,477
The Honest Package.
meaning: recommended add-ons to give your campaign that extra boost
Premium Photography (up to 30 images)
Drone Media
Floorplan
Landscape Reel Package w/ Agent Intro
Social Media Campaign (value $150)
Pictorial Photo Signboard 1200 x 1800mm
Trade Me Platinum Package listing
Homes.co.nz Feature listing
Realestate.co.nz Platinum listing
OneRoof Starter Boost listing
Collab Realty listing
Collab fortnightly newsletter
Scriptwriting
02V A3 Bifold Printed Flyers x25
Buyer Information Pack incl. Title
TOTAL PACKAGE VALUE
$4,727.50
The Fresh Package.
meaning: the innovative differences to take your campaign to the next level
Upgraded Photography (up to 45 images)
Drone Media
Agent Intro ‘coming soon’ Reel
Creative Video
Social Media Campaign (value $300)
Pictorial Photo Signboard 1200 x 1800mm
Floorplan
Trade Me Platinum Package listing
Homes.co.nz Feature listing
Realestate.co.nz Platinum listing
OneRoof Plus Boost listing
Collab Realty listing
Collab fortnightly newsletter
Scriptwriting
CMYK Trifold Card Brochures x25
Buyer Information Pack incl. Title
TOTAL PACKAGE VALUE
$6,242.40
The Bold Package.
meaning: ultimate exposure leaving no stone left unturned
Upgraded Photography (up to 60 images)
Golden hour OR Twilight Photography
Drone Media
Agent Intro ‘coming soon’ Reel
Cinematic Lifestyle Video
Social Media Campaign (value $500)
Pictorial Photo Signboard 1200 x 1800mm
Floorplan
Trade Me Platinum Package listing
Homes.co.nz Feature listing
Realestate.co.nz Platinum listing
OneRoof Super Boost listing
Collab Realty listing
Collab fortnightly newsletter
Scriptwriting
24-page A4 Landscape Booklets x50
Buyer Information Pack incl. Title
TOTAL PACKAGE VALUE
$7,811
The Auction Package.
meaning your customised high-profile auction campaign
Auctioneer Services
Premium photography (up to 30 images)
Reel
Social media base campaign ($50 value)
Pictorial signboard (1200mm x 1800mm)
Trade Me Platinum Package listing
Homes.co.nz Feature listing
Realestate.co.nz Platinum listing
OneRoof listing
Collab Realty listing
Collab weekly newsletter
Script writing
Property flyers
Buyer information pack including title
PACKAGE PRICING
-
$4,442
-
$4,692
-
$4,792
Collaborate.
meaning choose your own tailor-made campaign specific to your home
If you’d like to create a fully customised marketing plan, please speak with your agent about your options - they’re endless!
Other Services.
If your home requires additional sprucing, here is a list of some of our favourite contacts to help get your home market ready - everything from staging, to cleaning, to landscaping and house washes.
T’s & C’s.
Disclaimer:
All agreed marketing package fees are payable upfront unless an alternative arrangement has been made with your agent. If payment has not been received before the property is sold, the full amount will be automatically deducted from the deposit alongside the commission upon settlement. Should the property be withdrawn from the market, or if the vendor chooses not to sell or renew the agency agreement, the vendor remains responsible for covering the full cost of the campaign, including any agreed-upon additional marketing expenses.