Market Appraisal
This webpage provides an estimate and recommendations for the marketing of 123 Any Street, Mount Maunganui
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
The Online Estimates
There’s now a host of online tools available to property hunters. A lot of buyers are checking the online value of your property before coming to view. These estimates can be wildly inaccurate as they work on area averages. However, It’s important for us to know what the online providers value your property at as this gives an idea of what buyers will be thinking before they come to view.
$1,350,000
$1,400,000
Comparable Sales
These are properties which have recently sold in the area. This information is used as a guide for the potential value of your property. Sale prices don’t take into account the skill of the agent, the quality of the marketing or the motivation of the vendor.
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
XX days on the market.
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
XX days on the market.
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
XX days on the market.
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
XX days on the market.
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
XX days on the market.
The Competition
These are properties currently on the market in your area with similar attributes to yours. This gives us an idea of what buyers will be comparing your property to. Click on the property image to open the listing in a separate tab.
16 The Avenue
4 Bedrooms
1 Bathrooms
Negotiation
XX days on the market
436 Maunganui Road
4 Bedrooms
2 Bathrooms
Auction
XX days on the market
73 Home Road
4 Bedrooms
1 Bathrooms
Auction
XX days on the market
16 The Avenue
4 Bedrooms
1 Bathrooms
Negotiation
XX days on the market
436 Maunganui Road
4 Bedrooms
2 Bathrooms
Auction
XX days on the market
73 Home Road
4 Bedrooms
1 Bathrooms
Auction
XX days on the market
The Numbers
The appraised value is based on the above properties that have sold nearby. This represents the statistical value of your property. Regardless of the statistical value it is our specialty to achieve the most that the market will deliver.
Appraised Value:
$760,000 - $890,000
Commission Breakdown
Our fee: Our standard commission is an admin fee of $500 + 2.95% + GST.
Sale Price
Total commission
$XXX,XXX
$XX,XXX
$XXX,XXX
$XX,XXX
Next level homes deserve next level marketing
The way your homes story is told online makes all the difference.
Strategy
In real estate, competition drives great results. So how do you create competition? In this market we’re running a three stage strategy to keep the maximum number of buyers engaged and allow a forum for buyers to compete. Achieving above market value for your property doesn’t happen by accident, we have a tested and repeatable strategy to give you the best chance of achieving your dream price.
1 . Tease
This phase of the campaign is designed to capture buyers who are already known to us. We do this by running a teaser campaign through Facebook, Instagram and our email database before launching the property to the major websites. If we find the right buyer, we can create a situation where the buyer is likely to pay top dollar to secure the property before it goes ‘live’.
2 . Launch
This stage involves an official launch to the major websites (TradeMe, realestate.co.nz, One Roof and our own website), Facebook and Instagram with a ‘no price’ campaign i.e. Auction or By Negotiation. A no price campaign allows us to draw interest out of the market without running the risk of either over-pricing or under-pricing.
3 . Nurture
It’s not uncommon for buyers to need 4 - 10 ‘touch points’ before being comfortable making an offer. A touch point can be made through phone call, email or social media. Data collected from buyers allows us to keep them updated by email and phone, as well as making sure the property is memorable by retargeting with Facebook ads. This ensures no buyer slips through the cracks.
Marketing
We are huge believers in getting the marketing “right”. In our experience this is essential for attaining a premium price. There is no cookie cutter strategy and every property is different, however success leaves clues. The below base marketing package is offered with every 90 day sole agency listing and is intended to simply get you photographed and online.
It is called the “US” Package and it has been designed with the current market in mind. This package is a simple booking fee of $450 and we will take care of the rest (subsidised approx. $1700).
Disclaimer: If the property is not sold within the duration of the sole agency period however (including any extension periods), you as the vendor are required to reimburse the subsidised marketing costs for the advertising and marketing of the property. Should your property sell, this cost remains with us.
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Collab Website
Along with the major property websites, your property is also listed on collabrealty.co.nz. The Collab website gives us more flexibility with the listing where we’re not constrained by word and photo limits.
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Property Websites
Your property will be positioned where the buyers are. Your property will be listed on Trade Me, Realestate.co.nz and One Roof until sold. Trade Me is still the place where most buyers start their property search.
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QR Code
QR codes are big and they are only getting bigger – our QR code technology takes the interested buyer straight to the important property information to help them in their buying decisions.
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Photographic Sign Board
Large photo signboard is erected outside the property upon launch. This provides maximum visibility for buyers searching for the property. It also lets the neighbours know you’re on the market. Neighbours are often the best advocates for your property.
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Photography
We only use The Bay’s best photographers to shoot our listings. Our photographers capture photos that maximise light and space showcasing your property in its most attractive form. This is paired with industry leading editing techniques and styles that can make your property stand out from the crowd.
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Instagram Campaign
Collab Realty is a leader in digital marketing, we utilise Instagram for targeted marketing campaigns to get your property in front of the right people. Remember if it’s not on Instagram it didn’t happen. Properties will be posted on all three accounts (@collabrealty, @paigesmith_collabrealty @deegillard_collabrealty) - maximum exposure = maximum results.
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Facebook Campaign
Facebook is fast becoming one of the key tools for real estate marketing, Collab is about the connection and our Facebook marketing is strategic, coordinated and provides excellent results for our clients.
Recommended Upgrades
Our ‘US’ marketing package covers the basics for getting your property online. However, we do suggest upgrading to one of our recommended packages or implementing some add-ons from our ‘COLLABORATE’ items to give your campaign the extra boost it needs.
Our suggestions are:
Total cost to you = $
Total covered by Collab = $1,669
Methods of Sale
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A transparent marketing strategy that offers an exact price to guide to interested parties.
Implementing this strategy can weed out the tyre kickers, and encourage those within this budget range to enquire further.
Our advice however, would typically be to implement this strategy after first marketing without a price and gathering valuable market feedback, thus allowing us to correctly price the property based on where the market is seeing value.
Pricing too high can cause the campaign to go stale, and pricing too low can sometimes result in not obtaining the most the market will pay. Getting it right is crucial.
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A “no price strategy” often implemented at the start of the campaign to encourage enquiry and generate valuable market feedback.
Does not involve any set dates or fixed timelines, but shouldn’t be implemented for too long.
Encourages interested parties to put forward offers they think are fair and reasonable, and allows negotiations to continue from there without a fixed price strategy impacting perceived market value.
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A “no price strategy” with a fixed date and designed to exhaust the cash buyers in the market first.
Often appeals to those who need a quick sale or are on a defined timeline. as auctions are held with the intention of achieving an unconditional sale on or before auction day, providing vendors with certainty if successful.
Drawbacks of an auction method include potentially missing out on conditional interest at a higher price level, and excluding particular buyers who prefer not to buy at auction.
In a buoyant market, auctions can be hugely successful when multiple bidders are participating as this can drive the price up achieving the best outcome overall.
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Similar to an auction, with a “no price” strategy and a set date, but accommodating conditional buyers as well.
The intention of a deadline or tender sale is to create a multiple offer scenario, offering home owners the best opportunity to sell their home, whether that be to a cash offer or a conditional offer.
The set date is to create a sense of urgency, and provide buyers with an exact timeframe to work to.
Drawbacks of this method can include buyers identifying other properties during the campaign timeframe and possibly losing interest. This is generally managed by a campaign timeframe of 3-4 weeks maximum.
The Results.
The results speak for themselves. Here’s a few recently sold properties. Each of these resulted in a happy buyer and an ecstatic seller. Are you next?
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Impressive Service & Result
Courtenay ran a very impressive campaign with great communication about tactics, progress and general information. I liked how she was very open to minor changes, fitting my requirements and tailoring the campaign to what was happening in the market. The whole process was veruysmooth and easy for me. Wonderful photographs of the house and a great result at the end. Wouldn’t use any other agent!
— Elizabeth
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The Best of the Best
Courtenay made selling our home an absolute breeze of a process, something that we never thought we’d have the luck of saying. We were so well supported with Courtenay being readily available 24/7 to answer questions or offer us new information. Her communication was outstanding alongside her organisation and professionalism. We were in awe of the photos, advertising and in general, the whole campaign that was run by Courtenay, resulting in being under contract in less than four full days on the open market. We never dreamed that selling our first home could have looked so good and been so easy. Courtenay truely is the best of the best, we don’t think there’s a more dedicated, professional and efficient agent on the market. Thank you so much Courtenay, from the bottom of our hearts.
-Stevie
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Professional, Organised and Knowledgable
We have used Courtenay over many years to buy and sell properties and we will continue using her as she offers an exceptional service. She has impeccable organisation skills which we have always valued; we are kept up to date, everything is on time and she is easily available anytime.
Her professional yet relatable and easy going nature has always reassured us in stressful situations. Many of our property dealing have had bumps in the road and Courtenay’s knowledge and persons has totally relieved the stresses and we’ve felt at ease by her to then move forward.
It’s evident that Courtenay invests in her professional knowledge; she has often provided important insight and has a wide array of knowledge in many areas of real estate. We have recommended Courtenay to many others and they too have raved about her. She has offered her support and does not expect anything in return. We are very grateful for Courtenay and can’t wait t work with her again.
-Jared
The Collab Difference
Collab is something different, something unique, something special.
Collab has been created to do the absolute best for not only our clients, but our agents too.
This isn’t a place of agent or business ego, it’s a company formed by good people who are great agents and want to do exceptional things. The Collab family is all about surrounding yourself with people who are the best in their field , people who want to challenge the status quo and always doing their very best and achieving the best for our clients.
Real estate is a journey, which can have real highs and some low moments for clients - our vision and our ethos in real estate is to make that journey as easy and relaxed as possible through our passion for what we do and our utmost focus on exceptional client care.
Real estate is more than a transaction, it’s a massive step. Collab Realty prides itself on making this journey as stress free as possible.
We are creative, digital leaders and ready to shake up the real estate world.
We are about the team, we work together with a shared vision and shared values — a true collaboration.
You will soon see the Collab difference!
Your Agents
Courtenay Megson
PHONE
027 483 1887
courtenay.megson@collabrealty.co.nz
Jana McKenna
PHONE
027 232 6998
jana.mckenna@collabrealty.co.nz
Ready to start your journey?
Hit the button below to start the listing process.
Have you read the REA guides?
Click the buttons below to download the corresponding guide.
The not so small print…
Our fee: Our standard commission is an admin fee of $500 + 2.95% + GST.
The estimated selling price is based on other properties deemed 'comparable' - either sold or currently for sale in the area – plus supporting market information.
The above estimate is based on current market conditions. These estimates may alter depending on several factors including the market itself, the final presentation of the property and the promotional strategy chosen at the time of listing. Should there be any delay in listing we may need to review the appraised price prior to listing.
The within opinion of market value is based on our experience in the market and is arrived at by comparison with recent sales. We are not licensed valuers and this is not a report of a registered valuer. This appraisal is based on the assumption that there are no outstanding Council Requisitions, Consents, Code Compliance Certificates, no defects in Title and no issues in regards to structural and weather tightness which may affect the market value of the property.
Note: "This appraisal is subject to the market continuing its current trajectory and there being no significant build defects."