Market Appraisal
This webpage provides an estimate and recommendations for the marketing of 123 Any Street, Mount Maunganui
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
The Online Estimates
There’s now a host of online tools available to property hunters. A lot of buyers are checking the online value of your property before coming to view. These estimates can be wildly inaccurate as they work on area averages. However, It’s important for us to know what the online providers value your property at as this gives an idea of what buyers will be thinking before they come to view.
$1.35M
$1.4M
$1.6M
Comparable Sales
These are properties which have recently sold in the area. This information is used as a guide for the potential value of your property. Sale prices don’t take into account the skill of the agent, the quality of the marketing or the motivation of the vendor.
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
(Use this text box to detail why this property is comparable & once you’ve seen the subject property, if they are superior/inferior to the subject property)
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
(Use this text box to detail why this property is comparable & once you’ve seen the subject property, if they are superior/inferior to the subject property)
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
(Use this text box to detail why this property is comparable & once you’ve seen the subject property, if they are superior/inferior to the subject property)
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
(Use this text box to detail why this property is comparable & once you’ve seen the subject property, if they are superior/inferior to the subject property)
123 Any Street, Mount Maunganui
Bedrooms:
Bathrooms:
Garage:
4
2
2
Land Area:
Floor Area:
Age:
1,025m2
70m2
1970-79
Capital Value:
Last Sale:
Sale Date:
$1,505,000
$1,435,000
27 Sep 2017
(Use this text box to detail why this property is comparable & once you’ve seen the subject property, if they are superior/inferior to the subject property)
The Competition
These are properties currently on the market in your area with similar attributes to yours. This gives us an idea of what buyers will be comparing your property to. Click on the property image to open the listing in a separate tab.
16 The Avenue
4 Bedrooms
1 Bathrooms
Negotiation
436 Maunganui Road
4 Bedrooms
2 Bathrooms
Auction
73 Home Road
4 Bedrooms
1 Bathrooms
Auction
The Numbers
The appraised value is based on the above properties that have sold nearby. This represents the statistical value of your property. Regardless of the statistical value it is our specialty to achieve the most that the market will deliver.
Appraised Value:
$760,000 - $890,000
Strategy
In real estate, competition drives great results. So how do you create competition? In this market we’re running a three stage strategy to keep the maximum number of buyers engaged and allow a forum for buyers to compete. Achieving above market value for your property doesn’t happen by accident, we have a tested and repeatable strategy to give you the best chance of achieving your dream price.
1 . Tease
This phase of the campaign is designed to capture buyers who are already known to us. We do this by running a teaser campaign through Facebook, Instagram and our email database before launching the property to the major websites. If we find the right buyer, we can create a situation where the buyer is likely to pay top dollar to secure the property before it goes ‘live’.
2 . Launch
This stage involves an official launch to the major websites (TradeMe, realestate.co.nz, One Roof and our own website), Facebook and Instagram with a ‘no price’ campaign i.e. Auction or By Negotiation. A no price campaign allows us to draw interest out of the market without running the risk of either over-pricing or under-pricing.
3 . Nurture
It’s not uncommon for buyers to need 4 - 10 ‘touch points’ before being comfortable making an offer. A touch point can be made through phone call, email or social media. Data collected from buyers allows us to keep them updated by email and phone, as well as making sure the property is memorable by retargeting with Facebook ads. This ensures no buyer slips through the cracks.
Next level homes deserve next level marketing
The way your homes story is told online makes all the difference.
Marketing
We are huge believers in getting the marketing “right”. In our experience this is essential for attaining a premium price. There is no cookie cutter strategy and every property is different, however success leaves clues. The below marketing package has been designed with the current market in mind.
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Collab Website
Along with the major property websites, your property is also listed on collabrealty.co.nz. The Collab website gives us more flexibility with the listing where we’re not constrained by word and photo limits.
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Property Websites
Your property will be positioned where the buyers are. Your property will be listed on Trade Me, Realestate.co.nz and One Roof until sold. Trade Me is still the place where most buyers start their property search.
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QR Code
QR codes are big and they are only getting bigger – our QR code technology takes the interested buyer straight to the important property information to help them in their buying decisions.
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Photographic Sign Board
Large photo signboard is erected outside the property upon launch. This provides maximum visibility for buyers searching for the property. It also lets the neighbours know you’re on the market. Neighbours are often the best advocates for your property.
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Photography
We only use The Bay’s best photographers to shoot our listings. Our photographers capture photos that maximise light and space showcasing your property in its most attractive form. This is paired with industry leading editing techniques and styles that can make your property stand out from the crowd.
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Instagram Campaign
Collab Realty is a leader in digital marketing, we utilise Instagram for targeted marketing campaigns to get your property in front of the right people. Remember if it’s not on Instagram it didn’t happen. Properties will be posted on all three accounts (@collabrealty, @paigesmith_collabrealty @deegillard_collabrealty) - maximum exposure = maximum results.
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Facebook Campaign
Facebook is fast becoming one of the key tools for real estate marketing, Collab is about the connection and our Facebook marketing is strategic, coordinated and provides excellent results for our clients.
Recommended
Campaign Upgrade
Our ‘US’ marketing package covers the basics for getting your property online. However, we do recommend upgrading to one of our recommended packages or implementing some add-ons from our ‘COLLABORATE’ items to give your campaign the extra boost it needs.
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The HONEST Package
Meaning: Recommended add-ons to give your campaign that extra boost
The ‘US’ Package
Social media upgrade ($100 value)
10-day LIM report
Upgraded large photo signboard (1200mm x 1800mm)
Standard media package (editorial close ups, standard video and reel)
Meaning:Recommended add-ons to give your campaign that extra boost
Total Value: $3,706
Vendor Cost: $1,777
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The FRESH Package
Meaning: The innovative differences to take your campaign to the next level
The ‘US’ Package
Social media upgrade ($250 value)
10-day LIM report
2D floor plan
Upgraded media package (extra photos, cinematic video reel, editorial close ups + drone photos and footage)
Upgraded large photo signboard (1200mm x 1800mm)
OneRoof Starter Pack upgrade (3x weekly refreshes on OneRoof Facebook and Instagram ads)
Total Vale: $4,505
Vendor Cost: $2,576
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The BOLD Package
Meaning: Ultimate exposure leaving no stone left unturned
The ‘US’ Package
Social media upgrade ($500 value)
10-day LIM report
2D floor plan
Media blockbuster package (extra photos, cinematic lifestyle/location video, reel, editorial close ups + drone photos & footage)
OneRoof Plus Package boost upgrade (including Google display, NZ Herald digital ad, OneRoof Facebook and Instagram ads, online carousels, 3x super feature refreshes + 4x weekly refreshes)
NZ Herald carousel upgrade
Twilight photography
Total Value: $6,848
Total Cost: $4,919
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The COLLABORATE Package
Meaning: Combine your favourites to create your own custom campaign
MEDIA
$250 drone photography
$280 golden hour
$440 twilight photography
$500 sunrise photography (or $60 with the BOLD Package)
$1,055 cinematic video + reel standard pack
$1,425 cinematic lifestyle video + upgraded reel pack
$1,575 cinematic blockbuster video + reel pack
SOCIAL MEDIA
$100 social media upgrade
$200 social media upgrade
$___ social media upgrade
FLOOR PLANS
$367 2D floor plan & LIM combo
$140 onsite 2D floor plan
$160 onsite 3D floor plan
$50 floor plan (only with a LIM)
SIGNBOARDS
$85 signboard upgrade (1200mm x 1800mm)
$220 social signboard (600mm x 200mm)
PRINT MEDIA
$57.50 BOP Showhome Guide
$345 BOP Showhome Guide 1/4 page advert
$437 BOP Property Guide 1/2 page advert
$667 BOP Property Guide full page advert
$689 Herald Homes + BOP Times 1/2 page combo
$1,149 Herald Homes + BOP Times 1/2 page combo
ONEROOF PACKAGES
$229 OneRoof Starter Pack
$399 OneRoof Basic Pack
$519 OneRoof Plus Pack
$799 OneRoof Super Pack
Ready to start your journey?
Hit the button below to start the listing process.
The Results.
The results speak for themselves. Here’s a few recently sold properties. Each of these resulted in a happy buyer and an ecstatic seller. Are you next?
What People Are Saying
“We are in Auckland and our rental property went on the market just after lockdown. Ashlea went above and beyond our expectations making the sale process very easy. Her communication was excellent and the whole process took place without us having to come down to Papamoa. We were very pleased with the result. I would highly recommend Ashlea and would have no hesitation in using her again.”
— Julie
“I am over the moon and very grateful to Ashlea for selling not one but both of my rental units in Tauranga. They were far from easy sales due to tenancy issues, but thanks to Ashlea's sheer determination, professionalism, hard graft, honesty, empathy and patience we made it over the line! I wouldn't hesitate to recommend Ashlea and will definitely reach out to her should I be in the market to buy or sell again.”
— Karen
“After many months of searching and countless viewings of properties every weekend, we were pretty frustrated and beginning to feel as if we would never find somewhere to buy for our growing family. We were very fortunate in getting connected with Ashlea. She knew exactly what we were looking for. She has always answered every call or email no matter what time of day or night it was. Her professionalism, mentorship, knowledge, honesty, and hard work ethic are much respected and appreciated. We never felt that she was just trying to sell me a house, but that she was a mentor to answer our questions and help us to make the best decision for our family. Professional and efficient service from beginning to end. We highly recommend Ashley!”
— Archana
Why Collab Realty?
Watch this short video to see who we are and what we stand for.
Ready to start your journey?
Hit the button below to start the listing process.
Still not convinced?
Learn more about what makes Collab unique.
Have you read the REA guides?
Click the buttons below to download the corresponding guide.
The not so small print…
Our fee: Our standard commission is an admin fee of $500 + 2.95% + GST.
The estimated selling price is based on other properties deemed 'comparable' - either sold or currently for sale in the area – plus supporting market information.
The above estimate is based on current market conditions. These estimates may alter depending on several factors including the market itself, the final presentation of the property and the promotional strategy chosen at the time of listing. Should there be any delay in listing we may need to review the appraised price prior to listing.
The within opinion of market value is based on our experience in the market and is arrived at by comparison with recent sales. We are not licensed valuers and this is not a report of a registered valuer. This appraisal is based on the assumption that there are no outstanding Council Requisitions, Consents, Code Compliance Certificates, no defects in Title and no issues in regards to structural and weather tightness which may affect the market value of the property.
Note: "This appraisal is subject to the market continuing its current trajectory and there being no significant build defects."