1 . Tease

This phase of the campaign is designed to capture buyers who are already known to us. We do this by running a teaser campaign through Facebook, Instagram and our email database before launching the property to the major websites. If we find the right buyer, we can create a situation where the buyer is likely to pay top dollar to secure the property before it goes ‘live’. 

2 . Launch

This stage involves an official launch to the major websites (TradeMe, realestate.co.nz, One Roof and our own website), Facebook and Instagram with a ‘no price’ campaign i.e. Auction or By Negotiation. A no price campaign allows us to draw interest out of the market without running the risk of either over-pricing or under-pricing.

3 . Nurture

It’s not uncommon for buyers to need 4 - 10 ‘touch points’ before being comfortable making an offer. A touch point can be made through phone call, email or social media. Data collected from buyers allows us to keep them updated by email and phone, as well as making sure the property is memorable by retargeting with Facebook ads. This ensures no buyer slips through the cracks.

Photography

We only use The Bay’s best photographers to shoot our listings. Our photographers capture photos that maximize light and space showcasing your property in its most attractive form. This is paired with industry leading editing techniques and styles that can make your property stand out from the crowd.

Video

Video is infinitely more engaging and shareable than traditional static images. Video allows your property to reach a wider range of audiences via social media. Trade Me listings with video receive up to 150% more views than those without.

Collab Website

Along with the major property websites, your property is also listed on collabrealty.co.nz. The Collab website gives us more flexibility with the listing where we’re not constrained by word and photo limits.

Instagram Campaign

Collab Realty is a leader in digital marketing, we utilise Instagram for targeted marketing campaigns to get your property in front of the right people. Remember if its not on Instagram it didn’t happen. Properties will be posted on two accounts (@collabrealty, @melandannettecollab) - maximum exposure = maximum results.

Social Signboard

We are a social bunch – our social marketing signboards are fresh, unique and causing a stir. Our online presence is huge and interacting through social media is such an important component of our marketing campaigns.

The Extras

Additional marketing options to maximise the value of your property.

Floor Plan

With so many out of town buyers looking to relocate here Floor Plans are becoming an important marketing tool. Floor Plans allow buyers to get a feel for the flow of the property before stepping through the door.

2D Floor Plan:

$140 incl GST

3D Floor Plan:

$160 incl GST

Home Stylist

To make sure your property is presented in the best possible light, book a consult from a master interior stylist.

Total Cost:

$P.O.A

LIM (10 working days)

A report issued by the local city or district council which provides a summary of all the information that local authority has on file about that property, in particular, all works on the property that council has had involvement in.

Total Cost:

$295

LIM (3 working days)

A report issued by the local city or district council which provides a summary of all the information that local authority has on file about that property, in particular, all works on the property that council has had involvement in.

Total Cost:

$420

“We started looking for our first home 7 months ago in an incredibly competitive Papamoa market. Throughout that time Annette has been with us every step of the way. We were very particular about what we wanted and Annette never stopped looking for us despite us turning down or missing out on multiple houses. I cannot fault Annette's communication; you are never left waiting for answers (and we had lots and lots of questions!) They finally found us the perfect house and Annette's experience and perseverance allowed us to get ahead of the market. We couldn't have asked for a better agent to guide us through this process and above all else Mel and Annette are lovely people who really want to help. We will be forever grateful to them for helping us find our first home. When the time is right for us to move on, they will be the first people we call!”

— Maddie & Keegan

“I am absolutely amazed and delighted by the service Mel and Annette provided. I have bought and sold many homes over the years and have never had such fantastic realtors. I was dreading the usual process of struggling to keep the agent communicating and getting assistance with the complications that always pop up. After some very stressful years I really needed to be able to just be myself and communicate my thoughts when I felt the need. Mel and Annette always responded very promptly and initiated communication in detail. I was able to express my preferences and feelings which are very much a part of selling or buying a home, (something that really doesn’t concern many agents). They sold my property right away with the fastest and least stressful strategy which was totally new to me. I so enjoyed working with them and cannot thank them enough! They went the extra mile in so many ways and handled many things the seller would usually be required to do themselves.”

— Florence

“Mel and Annette have just sold our Golf Road property in what can only be described as a seamless and hassle-free experience and after just one week on the market. And this was no accident as Mel and Annette performed in both similar manners and time-frames when they sold two other properties for ourselves and our friends earlier in the year and late last year. Needless to say we thoroughly recommend their services which because they operate as a team you get the additional bonus of two for one.”

— Three Blokes One Bird